On the N7 into Dublin between Newlands Cross and the Red Cow there is some non-descript new development being sold off. Nothing out of the ordinary except for the following message, profiled in huge, white letters against the black hoarding:
A Green Field is a Blank Canvas…
While I’ll admit this makes me angrier than most of the shit I have to filter in the average day, my overriding response is total confusion. How can an individual, or a group of individuals, become so disconnected from their society that they think this message is a positive one? I know that you’re property developers (or estate agents or advertisers or whatever the fuck you are), but really? What’s our reaction supposed to be? A sigh of relief that some higher power is on the job, clearing up all those green fields that are cluttering up the place? Excitement at the prospect of another office block? Are you trying to get someone to buy the property? You think they’ll be swayed to pay 10 million by a lazy advertisement seen from the window of their car?
Was it really worth commissioning this in 4-foot high letters to stretch fifty metres along to front of a building site? What the fuck is wrong with you?
On my way home tonight I noticed that someone had kicked down the “k” at the end of “blank”. I wonder if it’s still called vandalism when one is merely attempting to defend our collective unconscious against an attempted kick to the groin.
— finn Mar 20, 01:36 AM #